For any inquiries please send an email or DM on Instagram.
↵
Max Hoch and Manuel Urbanke are MaMa: an interdisciplinary creative-director team, based in New York City.
↵
Our approach is to weave storytelling, technology, and culture into bold creative solutions for brands, start-ups, and artists.
↵
Whether that’s building a $70M Google venture backed music label for the 21st century, changing the dusty perception of AT&T, or redefining the life of a painter through AI.
↵
We are founding partners of YQP, a globally exhibited art collective that discusses the value of humanity in our technology-driven time.
↓
Latest
Update
↓
Kanye tweets our work for UnitedMasters
A manifesto against the music industry, entirely crafted from actual song lyrics. Read by NAS.
The
Artificial
Muse
Our artwork the “Artificial Muse” was recently exhibited in the Chinese National Museum in Beijing.
⤷
We established the first partnership between a living painter and artificial intelligence. Technology deployed to spark inspiration and creative genius.
–
↬ TEDx Talk Münster, 2018
↬ Chinese National Museum Beijing, 2019
↬ Beyond Festival, ZKM Karlsruhe, 2018
↬ STATE Festival Berlin, 2018
↓
More
Work
↓
AT&T
AT&T
AT&T
AT&T
↵ Campaign
AT&T
Area
Codes
⤷
This nationwide AT&T campaign celebrates the pride people have in their area codes. Featuring people you’d usually not expect in an AT&T ad.
Throughout unique events, documentaries, billboards, and social we made the invisible visible and showed what it really means to be from the (212), (404), (312) and (310).
1,500 individual
pieces of content
Documentary
about Atlanta
feat. 21 Savage
& the Mayor ⤵
Short film with
A$AP Rocky and
Dapper Dan ⤵
Short film
⤹ about
Chicago
Live Events⤵
Billboards
with UGC
⤶
United
Masters
Startup
Launch
⤷
As employees 3 & 4 we helped launch a revolutionary music startup. Funded with $70MM our duties include content creation, branding, app design, marketing, and artist creative.
–
↬ 2019 Clio Bronze
↬ 2019 Cannes Lions Bronze
Kanye in
the house
⤶
Dapper
Dan x
Gucci
⤶
In 2017, the world has forgotten about the man who invented street style. Until Translation helped Dapper Dan to broker an unprecedented deal with Gucci and help him rise back to where he always belonged - the top of the fashion world. See the full story in the case study below.
–
↬ 2019 Clio Silver
NBA
Hands
TVC
⤷
One of the few examples of real storytelling in an NBA commercial of the last couple of years.
–
↬ 2016 Clio Silver
The
Value
Of Art
⤷
40 entirely black artworks, painted by people with most different jobs. All the same at first glance. But there was one difference: The price. We sold the paintings for the hourly rate of their creators.
–
↬ Exhibition Hamburg 2014
↬ Exhibition Future of Art 2015
⤹
75
Years
Jeep
TVC
Who are the parents of the iconic Jeep?
Our TVC takes a journey back to the
beginnings 75 years ago.
Viva
Las
Lenguas
⤷
The only two fluent speakers of the indigenous language Ayapaneco stopped talking to each other decades ago. Together with the telecom provider Vodafone we helped to rescue a language from extinction.
–
↬ 2014 Clio Gold
↬ 2013 Cannes Lions Shortlist
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
GLA Class campaign↵
Datenmarkt
Datenmarkt
Datenmarkt
Datenmarkt
Datenmarkt
YQP Art Project↵
şerefe!
prost!
cheers!
salutd!
на здоровье!
Personal Project↵
50Cent
50Cent
50Cent
50Cent
50Cent
Personal Project↵
Bootleg
Bootleg
Bootleg
Bootleg
Bootleg
Bureau-B Record Design↵
